New York Times jumps on the wine in a box bandwagon

This morning at 9:30 am, Tuesday August 19th, the single most emailed story on the New York Times website was not that Obama has decided a running mate, it was not the war in Iraq, it was not the Olympics.  Here’s the true measure of the popularity of wine in today’s culture: it was about boxed wines.

A full third of all wine sold in Italy today is packed in Tetra-Pak.  The boxed wine selection in most stores is about five times the size it was three years ago (with several prominent large brands taking up less and less space, I might add).  It’s all about finding better, but not best, juice in boxes for the sake of convenience and environmental karma (plus value, of course).

(Sidenote: I still think that if a prominent Napa Valley Cabernet producer, somebody with a stellar reputation, released a TINY amount of their wine in box format — imagine paying $300 for a 3L box! — it would generate enough buzz to be the story of the year.  Talk about free advertising!)

However, the really interesting part is to be found here, in the New York Times comments section.  If you want to keep on the pulse of current public opinions, the newspaper comments section is a good place to find the more aggressive, passionate, and loud voices (that inevitably influence the more passive and quiet ones).

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