The customized flight

Concerned about Monday through Thursday business? Here’s an idea.

Offer the regular list of by the glass options. Then offer a customized flight of any three wines for simply the averaged price of the glasses. Watch the wine crowd come out of the woodwork!

I saw this at a wine bar in San Francisco in January 2008. It was a Wednesday night at 5:30 pm, the bistro was 2/3 full, and over half of the customers had a flight in front of them. The best part was this: when I mentioned I love Rhones, the manager offered to open a couple of bottle only selections to complete my flight … “don’t worry about the rest of the bottle, we’ll sell it off tonight!” No worries was right … people were there to drink wine!

Anything you can do to attract the wine crowd on ‘off nights’ can only help your bottom line. There is no downside.


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